On the Path to Growth – for the first time, pay TV and video services generate 3 billion euros
• 2016: revenue of more than 3 billion euros (+11%) in German-speaking territories
• 2017: further growth of 10% to 12% expected
• Documentaries, children´s programme, music, sports and entertain-ment programmes win over customers
• Sport on pay TV much more than "just" football
According to this, revenue from pay TV and paid-video-on-demand across German-speaking territories rose by some 11 percent, reaching more than 3 billion euros (2015: 2.7 billion) for the first time. In Germany, revenue amounted to 2.7 billion euros (2015: 2.5 billion). For 2017, the Association is forecasting a rise of 10 to 12 percent up to around 3.4 billion euros for Germany, Austria and Switzerland.
Frank Giersberg, Member of the Board of Directors, Market and Business Development at VPRT: "Last year, revenue generated by pay TV and video services exceeded the 3-billion-euro mark across the German-speaking territories. This represents growth of 50 percent compared with 2012. And in 2017, the market continues to grow further."
Hannes Heyelmann, Managing Director, Central and Eastern Europe and International Programming Strategy at Turner: "Part of the reason why Pay TV continues to grow in Germany is because it fulfils the consumers desire to be able to choose whether to watch content linear or non-linear, live or on-demand. Another reason is an increased offering of relevant exclusive local content. At Turner we are a driving force behind that development and remain committed to invest in fact we will even increase our investment level by spending more than 10 million euros on German local productions over the next few months."
Katharina Behrends, Managing Director German Speaking Territories at NBCUniversal International Networks: "Whether linear or on-demand, Germans love their pay-TV programmes. Pay TV simply offers a unique variety of children´s, music, documentary, sports and entertainment programmes. With 13th Street and Syfy, we are rated one of the most viewed pay-TV channels and are continuing to invest in channel brands, in-house productions and currently even in three entirely new non-linear brands, namely Syfy Horror, Studio Universal Classics and E! Entertainment."
The number of pay-TV programmes that can be subscribed to in Germany currently amounts to 103 channels, including 10 children´s programmes, 15 music stations, 16 documentary channels, 19 sports channels and 43 entertainment programmes. During presentation of this year´s survey, the sports sector, which in terms of programme numbers is the second-largest pay-TV segment, was considered in more detail.
The range of sports programmes offered by German pay TV is extremely varied and includes for instance football, handball, volleyball and beach volleyball, basketball, ice hockey, tennis, motorsport, track and field athletics, winter sports, equestrian sports, sailing, surfing, angling, hunting, US sports, darts, various trend sports and many more. In the case of pay TV, sport is therefore much more than "just" football.
Wolfgang Elsässer, SVP Business Unit TV, Telekom Deutschland: "With its EntertainTV, Deutsche Telekom has the fastest-growing TV platform on the German market. We believe that, based on exclusive content, we can boost this growth even further, whereby sports offerings, together with fictional content, play a vital role, especially in terms of acquiring new customers. We also aim to consistently pursue this path in the future."
Dr. Holger Ensslin, Chief Officer Legal, Regulatory & Distribution at Sky Deutschland and General Manager of Sky Österreich GmbH: "The most recent tender processes for major sports rights, such as the UEFA Champions League and the Handball Bundesliga, along with the realisation of high-quality in-house fictional programmes offering German content, e.g. 'Babylon Berlin' or "Das Boot", clearly show the development undergone by Sky and the entire pay-TV market in Germany over the past few years. The distribution platforms and marketing models through which this content can be accessed are as varied as the content itself. In the course of a highly intense competition for content and new customers, Sky Deutschland has not only stood its ground, but is continually growing. A trend that is representative of the entire pay-TV segment in Germany and that is strengthening the industry as a whole."
Susanne Aigner-Drews, Country Manager Germany/Austria/Switzerland, Discovery Communications Germany: "The number of playout options for pay TV is larger and more attractive than ever before and opens up exciting and varied opportunities for market players and consumers, also in the future. This is of great significance, notably for the sports sector, for sports fans will benefit by being able to consume their favourite types of sport on all devices, at any time and in a mobile form. By promoting our Eurosport Player as a platform for premium sports content, we aim to play an active part in shaping this trend towards more diversity and in this way, generate considerable added value for users."
Dr. Matthias Kirschenhofer, Managing Director of Sport1 Media: "The growing pay TV-market and customers´ immense interest in sports make our two pay TV channels, SPORT1+ and SPORT1 US, a key pillar in terms of our positioning as Germany´s leading 360° sports platform. Ongoing diversification of our distribution channels is one of our focal tasks, allowing viewers to enjoy our pay TV stations on many platforms."
Additional VPRT Publications
VPRT monitors market developments in Germany´s audio and audiovisual media sector based on regular surveys and publications. These include the VPRT Media Use Analysis which appears at the beginning of each year, the VPRT Advertising Market Analysis (spring), the Pay-TV and Paid-Video-On-Demand Statistics now presented and Audiovisual Media Revenue Statistics (autumn).
Press Spokesman Hartmut Schultz, Hartmut Schultz Kommunikation GmbH
T | +49 30 3 98 80-101, E | email@example.com
VPRT represents commercial broadcasting and audiovisual companies in Germany. With their TV, radio, online and mobile offerings, its approximately 140 members enhance Germany´s media landscape in terms of diversity, creativity and innovation. To ensure that things remain this way even in the digital world, the regulatory, technological and economic parameters must be right. As a trade association, we support our companies in their dialogue with politicians and market partners in order to achieve this goal – at both a national and EU level.
Verband Privater Rundfunk und Telemedien e.V.
(Association of Commercial Broadcasters and Audiovisual Services)
Stromstrasse 1, D-10555 Berlin
Rue des Deux Eglises 26, B-1000 Bruxelles –Brussels Office
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